Clarity for the win! If there’s one thing I’ve learned from coaching hundreds of people, it’s this: when you’re clear on what you want—and why—it becomes way easier to get there. That’s what I’m good at. I help successful, driven people who cycle to cut through the noise and find a clear, simple path to a lighter, stronger version of themselves.

I love cycling and I love helping people who do the same get their edge back. I’ve been a personal trainer and weight loss coach for over a decade, running a successful fitness business called Hit My Goal. Alongside that, I created Eat My Dust, a coaching program specifically for cyclists looking to build endurance, strength, and power.

Find Your Groove is real coaching, in a personal way. The Cycling Executive is a coaching experience for people who already love riding bikes and now want to use that passion to transform their health, habits, and happiness. This is less about willpower—and more about direction.